https://www.bybrookelytle.com/home daily 1.0 2023-06-19 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/cb6e574f-14f0-438a-88a2-066ee7d6b375/brooke+nice.jpg https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631243118847-5TSHFA5CTEOBEYJDPVZM/high%2Bfidelity%2Bwireframes.jpg Home https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1639618085913-9QE55UAWMF1RKUAVXRQZ/bb385115614061.56294ab5b9af5.jpg Home https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1642030491620-KSRXUYW8JC7KR9Q926JF/employee-onboarding.png Home https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1642030905764-U362K2B9TSBYXID03LWA/8-tips-for-running-user-interviews-over-the-phone.png Home https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/e0f43252-ec7f-4859-ba58-6f3e2957c396/PG%26E.jpeg Home https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/cb178af4-aa88-4809-81d6-c2017809b244/20-TRIN-0087_2020-Website-Updates_NavImagery5459.jpg Home https://www.bybrookelytle.com/about daily 0.75 2023-06-19 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/a9621d5f-ac47-40ac-a943-19c2c0e79c96/IMG-8132.jpg https://www.bybrookelytle.com/new-page daily 0.75 2021-04-12 https://www.bybrookelytle.com/contact daily 0.75 2023-01-09 https://www.bybrookelytle.com/portfolio daily 0.75 2023-06-19 https://www.bybrookelytle.com/portfolio/salubrihealth monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630551743467-AOO7WV89PCB54IDIJ067/Group+71.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630955137462-TNR2VGIWXG0T1O1Q7U6B/unsplash-image-5QgIuuBxKwM.jpg Portfolio - Salubri Health Mobile Application - Interviews During the discovery phase of my project, I conducted user interviews in order to get a better understanding of the problem. In-person qualitative interviews with a set of base questions were used to determine the target audience's wants and needs in a product. Four interviews were conducted with supplement users of various age ranges and differing amounts of supplement usage (ranging from occasional to avid use). Some research questions included: What supplements do you take? Why? Do you think they are working? What system do you currently have in place for tracking symptoms or progress? If you have no system, why is that? Walk me through the last supplement you stopped taking and why. Does your doctor currently regulate your use of supplements? If not, do you? What is the most frustrating thing about your experience with supplements? https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630956245547-ODBOPP9R973WKUNT3L19/Yellow+and+Orange+Foundational+Customer+Journey+Mapping+Online+Whiteboard.png Portfolio - Salubri Health Mobile Application - User Persona When deciding between a customer journey and personas, I felt developing a persona was more beneficial, as this application was being designed from scratch versus being improved. A clear picture of the user was required in order to determine the features most needed in the application. The persona was developed through a mix of user research and perceived stakeholder requirements, with integrative practices and supplement brands as stakeholders. It featured a summary of the main user, a biography, a scenario, behaviors as well as needs, goals, and frustrations. Throughout the entire design process moving forward, I reflected on the persona to make sure I was addressing her needs, solving her frustrations, and helping her achieve her goals. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630955625842-S6QO4OLEDXH19IOSVS2A/Screen+Shot+2021-02-14+at+7.28.04+PM.png Portfolio - Salubri Health Mobile Application - Affinity Mapping Some key insights from my interviews: No users tracked if a supplement was working, but they all wanted to know. No users worked with their doctor to track the use of supplements. Most preferred to track usage themselves. Only health-conscious, consistent supplement takers were interested in putting in the effort to track their supplement use and side effects. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630960428664-6VFCVQD7YP1QELEMMP0S/Picture1.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630960096530-L9OBLE3416OKHUU5JF2R/salubri+sketch.png Portfolio - Salubri Health Mobile Application - Make it stand out Sketch 1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631239822599-COIOBSW7F9DN57TT8ZXA/user+flow+3.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631239880839-OGGSPNR20G0NWNBRNITE/user+flow+4.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631239777413-AA62KIP0GYICVF2V2DJG/user+flow+2.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631239742857-WVKWAKHLY2EOB4B3SOFQ/user+flow+1.png Portfolio - Salubri Health Mobile Application - Make it stand out Sketch 1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630965389065-BH1LH7Q552JS4O335B2G/low+fidelity+wireframes.png Portfolio - Salubri Health Mobile Application - Low Fidelity Wireframes At the beginning of my design process, I created low-fidelity wireframes for testing purposes. This was done using Figma. This was the first step in taking my ideas and sketches and constructing a mobile application. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1630980407490-LTIOGIUTJT423G97K6FZ/mid+fidelity+salubri.png Portfolio - Salubri Health Mobile Application - Make it stand out Mid-Fidelity Wireframes https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631241336615-XYTEYJRH4FQ48XOW4V9R/Search.png Portfolio - Salubri Health Mobile Application Search Feature https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631241413983-S3LAGNJWX11I87J6DE8U/welcome.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1631242569180-4N7UW60F9UIQ3NCKNQYB/Journal.png Portfolio - Salubri Health Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.bybrookelytle.com/portfolio/customer-onboarding-project monthly 0.5 2022-01-04 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/4c2ffcb9-fcad-4e96-bf11-95029ecf79e7/Onboarding+-+Guided+Product+Recommendations_+It+3%2C+Consumer+1.png Portfolio - Customer Onboarding Initiative Guided Products Screen 1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/085978e1-c6a4-4112-97b4-f7684718cc91/Onboarding+-+Choose+Products_1.png Portfolio - Customer Onboarding Initiative Choose Products 1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/c191bf20-16cb-41d5-8ad1-bbea7f263c9e/Onboarding+-+Guided+Product+Recommendations_+No+Info+1.png Portfolio - Customer Onboarding Initiative Starting Screen https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/cdc50807-6934-45ff-b4c9-7c9b7aeee36d/Onboarding+-+Choose+Products_1.png Portfolio - Customer Onboarding Initiative Choose Products Screen 1 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https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/f034090d-c460-44d7-809e-7349ad5d573b/User+Profile+-+No+Info.png Portfolio - Customer Onboarding Initiative User Profile Dashboard https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/3211992d-a31e-427e-b784-f9bc0cab9598/Onboarding+-+Choose+Products_2.png Portfolio - Customer Onboarding Initiative Choose Products Screen 2 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/51f9754b-5403-4111-a905-1f39041558a0/Onboarding+-+Guided+Product+Recommendations_It+3%2C+Consumer+3.png Portfolio - Customer Onboarding Initiative Guided Products Screen 3 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/94b38c90-dcd6-4d19-8ecb-76205f875977/Onboarding+-+Choose+Products_1+%E2%80%93+1.png Portfolio - Customer Onboarding Initiative Choose Products 3 - Filtered https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/96e9027e-81de-4b4e-8d8f-9e89b9ff7a6f/Onboarding+-+Guided+Product+Recommendations_No+Info+3.png Portfolio - Customer Onboarding Initiative Role 1 - Interests https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/878dee43-dc2f-4154-b9be-771abec6bab3/User+Profile+-+Account+Info+%28No+Info%29+%E2%80%93+2.png Portfolio - Customer Onboarding Initiative Adding Profile Tags 2 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/070af852-b24d-4a86-9aeb-1b4aa31fcb93/Onboarding+-+Choose+Products_3.png Portfolio - Customer Onboarding Initiative Choose Products Screen 3 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/23a3116b-a1d3-471e-b061-6eae9c7c7447/Onboarding+-+Guided+Product+Recommendations_Step+3+First+Round+%E2%80%93+2.png Portfolio - Customer Onboarding Initiative Guided Products Screen 4 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/a4dc39e0-9e33-469b-99cf-7b498337de00/Onboarding+-+Choose+Products_3.png Portfolio - Customer Onboarding Initiative Choose Products 4 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/7ced2c70-cc1a-4352-934b-3a447bf16e3b/Onboarding+-+Guided+Product+Recommendations_No+Info+4.png Portfolio - Customer Onboarding Initiative Recomendations https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/349e1439-0fe1-4973-86c4-8db2113cd95a/User+Profile+-+Account+Info+%28No+Info%29.png Portfolio - Customer Onboarding Initiative Updating Profile Info https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/108c1ec2-1c84-4093-85a5-b022b8c13a62/Onboarding+-+Choose+Products_4.png Portfolio - Customer Onboarding Initiative Choose Products Screen 4 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/c3d72351-1216-47fe-afc2-987d34ebca39/Onboarding+-+Guided+Product+Recommendations_+Step+5+%E2%80%93+1.png Portfolio - Customer Onboarding Initiative Guided Products Screen 5 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/bd6984c9-8488-427a-ade0-cce435c239ce/Onboarding+-+Choose+Products_4.png Portfolio - Customer Onboarding Initiative Choose Products 5 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/e2e34dd0-d64e-47cc-a3cc-280f76c153cb/Onboarding+-+Guided+Product+Recommendations_+No+Info+5.png Portfolio - Customer Onboarding Initiative Role 1 - Last Screen https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/b30e6e50-c024-4869-b0df-e3d98d514731/Onboarding+-+Choose+Products_5.png Portfolio - Customer Onboarding Initiative Choose Products Screen 4 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/a2f0dd17-0c89-4349-8d06-07f6ed660ad2/Onboarding+-+Choose+Products_5.png Portfolio - Customer Onboarding Initiative Choose Products 6 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/c1f9a84f-f116-4514-8f44-8bc8e2ada611/Onboarding+-+Guided+Product+Recommendations_No+Info+2.png Portfolio - Customer Onboarding Initiative Role 1 Path https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/2ff2b9cd-cc73-41cd-9e11-9f25e9483ecf/Onboarding+-+Choose+Products_1+%E2%80%93+2.png Portfolio - Customer Onboarding Initiative Choose Products 1 - List Version https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/ebf1be67-80bd-46ff-835d-f8cd269f228c/Onboarding+-+Guided+Product+Recommendations_No+Info+3+%E2%80%93+1.png Portfolio - Customer Onboarding Initiative Role 2 - Interests https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/df1eb68c-84ae-4f2d-a3db-50ed67c6bdfc/Onboarding+-+Choose+Products_1+%E2%80%93+3.png Portfolio - Customer Onboarding Initiative Choose Products 2 - List Version https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/ad49d9cf-1cde-4000-b513-7794b6145223/Onboarding+-+Guided+Product+Recommendations_+It+4%2C+Builder+5.png Portfolio - Customer Onboarding Initiative Role 2 - Final Screen https://www.bybrookelytle.com/portfolio/advanawebsiteresearchproject monthly 0.5 2022-01-11 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641925665916-E68SJ5JHBC7EJRHUNIIJ/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B%25281%2529.jpg Portfolio - Advana Website Research Effort Persona + Empathy Maps https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641926066454-IFEA5IP9JY6QGKPWIPOZ/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BPersona%2B-%2BConsumer%252C%2BMilitary%2BLeader%2B%25282%2529.jpg Portfolio - Advana Website Research Effort Persona 1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641926167432-UI7V7KG4WPLRWEG2PKSW/Mega%252BMenu%252BPersonasEmpathy%252BMaps%252B-%252BPersona%252B-%252BConsumer%25252C%252BExecutive%252BLeader%252B%2525281%252529.jpg Portfolio - Advana Website Research Effort Persona 2 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641926112139-X5LHWCWU3GBBFBN3FJXQ/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BPersona%2B-%2BBuilder%252C%2BVisualization%2BExpert.jpg Portfolio - Advana Website Research Effort Persona 3 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641953840669-7OP3Q2OUSNK08DWK2VWA/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BPersona%2B-%2BConsumer%252C%2BProgram%2BAnalyst%2B%25281%2529.jpg Portfolio - Advana Website Research Effort Persona 4 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641953873610-119KS420FQPCS2OXI9NS/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BPersona%2B-%2BHighly%2BActive%2BUser.jpg Portfolio - Advana Website Research Effort Persona 5 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641953893471-ACE7AO7BHWWECSD1G3YZ/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BPersona%2B-%2BLimited%2BUser%2B%25281%2529.jpg Portfolio - Advana Website Research Effort Persona 6 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641955001373-YPJ5PPKNE220U9WD4IIL/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BPersona%2B-%2BConsumer%252C%2BProgram%2BManager.jpg Portfolio - Advana Website Research Effort Persona 7 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641954402439-7WGJO8F2PAOHMUWEAWV3/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BEmpathy%2BMap%2B-%2BVisualization%2BExpert.jpg Portfolio - Advana Website Research Effort Empathy Map 1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641954897903-A80OLOI5O6E9Q11VG47F/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BEmpathy%2BMap%2B-%2BBuilder%252C%2BData%2BAnalyst.jpg Portfolio - Advana Website Research Effort Empathy Map 2 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641954929677-CMIGIVTLPAM7MVIFZ70R/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BEmpathy%2BMap%2B-%2BConsumer%252C%2BBusiness%2BLeader.jpg Portfolio - Advana Website Research Effort Empathy Map 3 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641954960641-SWFJTA6YEYUYD142I1SR/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BEmpathy%2BMap%2B-%2BHighly%2BActive%2BUser.jpg Portfolio - Advana Website Research Effort Empathy Map 4 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641954984202-TYA6R148R2J4D5K3L48B/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BEmpathy%2BMap%2B-%2BLimited%2BUser.jpg Portfolio - Advana Website Research Effort Empathy Map 5 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/1641955020006-3ZM9F48BRXHGTHIDRPQU/Mega%2BMenu%2BPersonasEmpathy%2BMaps%2B-%2BEmpathy%2BMap%2BProgram%2BAnalyst.jpg Portfolio - Advana Website Research Effort Empathy Map 6 https://www.bybrookelytle.com/portfolio/nvrdcresearchproject monthly 0.5 2021-12-21 https://www.bybrookelytle.com/portfolio/trinityrail monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/b267d3b9-8e42-40df-bbaa-d2ebad3fa1d1/Trinity+Rail+concept+1 https://images.squarespace-cdn.com/content/v1/6074ca1e9d4c1b385be5b774/f2984cf5-3e85-4ed3-87b9-590af52ca21c/trinity2.png 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